Media & Entertainment
Audience, content and advertising data for publishers, broadcasters and streaming services, joined up so you know what people watch and what it earns.
Where the data usually lives
- Streaming app and website analytics
- Video player and CDN logs
- Ad servers and programmatic platforms
- Subscription and payment systems
- Content and rights management systems
Where Media & Entertainment data gets stuck
The problems we hear about most often in this sector, each set against what we build for it.
Audience figures differ between the app, the website and each ad platform.
What we build: One audience model built from app, web and partner data, with definitions agreed up front.
Content spend is hard to judge, because viewing data is not tied to titles and costs.
What we build: Viewing and engagement reports per title, joined to content cost where you have it.
Royalty and rights reports are assembled by hand from several sources.
What we build: Rights and royalty reports generated from usage records instead of manual sheets.
Playback problems show up on social media before the team sees them in data.
What we build: Player and app event pipelines with dashboards and alerts on errors and buffering.
What we work on in Media & Entertainment
Media companies collect audience data from apps, websites and broadcast partners, and advertising data from several ad platforms. We bring it into one place and build the audience, content and revenue reports editorial and sales teams use.
Audience analytics
Viewers, readers and subscribers across app, web and partners, counted one way and reported by content and segment.
Content performance
Views, completion and engagement per title or article, so commissioning and editorial decisions use evidence.
Advertising and subscription revenue
Ad impressions, rates and subscription payments together, so sales and finance see one revenue picture.
The services that matter most in Media & Entertainment
Media businesses run on attention and the money it earns. These services connect the two in one set of numbers.
- Data EngineeringJoin app, web, player, ad and subscription data into one model.
- BI AnalyticsAudience, content and revenue dashboards for editorial and sales teams.
- Real-time Data PipelinesLive player and app events for error and buffering alerts.
- AI & ML Model IntegrationRecommendation and churn models plugged into your apps once the data is ready.
One team for every line
Every service we offer is listed on the services page.
Questions about Media & Entertainment projects
Anything not covered here, ask us on the consultation call.
Can you combine data from several ad platforms?
Do you build recommendation engines?
What you can hold us to
Companies we have delivered projects for:
A written plan before any work starts
After the first call we review your setup and send scope, timeline and team in writing.
Documentation with everything we deliver
Pipelines, databases, dashboards and deployments are handed over with documentation your own team can follow.
One team accountable for the result
The same engineers work across your databases, pipelines, dashboards and releases.
Book a consultation
Tell us about your Media & Entertainment systems and what you need from the data. An engineer from our team will get back to you to set up a call.