Consumer Goods (FMCG)
Distribution, sales and demand data for FMCG and consumer brands, from factory dispatch to the distributor and the retail shelf.
Where the data usually lives
- Distributor management systems (DMS)
- ERP for production, dispatch and finance
- Sales force and field apps
- Marketplace and modern trade reports
- Trade promotion and scheme records
We have delivered projects for Relaxo Footwears, a footwear manufacturing company.
Where Consumer Goods data gets stuck
The problems we hear about most often in this sector, each set against what we build for it.
Secondary and tertiary sales arrive late and in a different format from each distributor.
What we build: Pipelines that collect and standardise distributor and marketplace data on a schedule.
Promotion spend is large, but nobody can say which schemes paid off.
What we build: Promotion reports comparing sales during schemes against a baseline, by product and region.
Stock-outs at distributors are discovered after the sales are lost.
What we build: Distributor stock and fill-rate reports, with alerts when cover runs low.
Field sales data and ERP figures tell different stories.
What we build: One sales model reconciling field apps, distributor data and ERP dispatches.
What we work on in Consumer Goods
Consumer goods companies sell through layers of distributors, retailers and online marketplaces, and each layer reports differently. We gather that data, clean it and build the sales, stock and promotion reports brand and sales teams use.
Distributor and channel data
Primary, secondary and tertiary sales from distributors, modern trade and marketplaces, standardised into one model.
Trade promotions
Scheme spend and sales response by product, region and channel, so promotion budgets follow evidence.
Demand and supply planning
Sales history, stock and dispatch data organised for forecasting and replenishment.
The services that matter most in Consumer Goods
Consumer goods margins are thin and decisions are made region by region. These services give every region the same reliable numbers.
- Data EngineeringCollect and standardise distributor, marketplace and ERP data.
- BI AnalyticsSales, stock and scheme dashboards by product, region and channel.
- Industry Analytics & ConsultingDefine the KPIs and baselines behind promotion and distribution decisions.
- AI & ML Model IntegrationDemand forecasts built on clean sales history and plugged into planning.
One team for every line
Every service we offer is listed on the services page.
Questions about Consumer Goods projects
Anything not covered here, ask us on the consultation call.
Our distributors send data in different formats. Can that be automated?
Can you tell whether a promotion worked?
What you can hold us to
Companies we have delivered projects for:
A written plan before any work starts
After the first call we review your setup and send scope, timeline and team in writing.
Documentation with everything we deliver
Pipelines, databases, dashboards and deployments are handed over with documentation your own team can follow.
One team accountable for the result
The same engineers work across your databases, pipelines, dashboards and releases.
Book a consultation
Tell us about your Consumer Goods systems and what you need from the data. An engineer from our team will get back to you to set up a call.